SEO Starter
$750 /month
Small local businesses and first campaigns
- Technical audit and fixes
- On-page optimization
- Monthly reporting
3-month minimum
General contractors
Digital Marketing for General Contractors
An unqualified inquiry is not free. It costs a site visit, a takeoff and a proposal, out of the same week as the billable work. Web Designer Factory builds contractor sites that turn the wrong projects away before they reach your calendar.
Prefer to talk? (469) 838-5702
5.0 on Google and Clutch
Free proposal
Start with the work you actually want
Why more leads is usually the wrong target
A page that doubles inquiry volume without changing inquiry quality has made the business worse. The cost of a bad inquiry is not the reply. It is the drive out, the measure, the takeoff and the proposal, and those hours are taken from a week that was already full.
So the useful goal is a smaller number of inquiries that are closer to the work you want. That inverts most of the usual advice: budget ranges belong on the page rather than behind a call, the project types you do not take belong on the page, and the form asks scope and timeline before it asks for a phone number.
What a qualifying site actually contains
| Element | Conventional | Built to qualify |
|---|---|---|
| Budget | Discussed on a call, after a site visit | Ranges published, by project type |
| Project types | Everything listed as a capability | What is taken, and what is not, stated plainly |
| Timeline | Available now, implied | Real lead time, updated |
| The form | Name, phone, message | Scope and timeline first, contact last |
| What is counted | Form fills | Proposals sent, and proposals won |
Publishing a range loses inquiries. It loses the ones that were going to end in a decline after four hours of work.
How an engagement runs
Define the work you want
Week 1
Project types, size range and the jobs you would rather stop quoting. That decides the whole page before anything is designed.
Build the qualifying structure
Week 1 to 3
Ranges, exclusions and a form ordered to disqualify early. Approved before build starts.
Build
Week 3 to 6
Signed scope, milestone payments, and you own the code and the domain throughout.
Measure proposals to wins
Ongoing
Reported on proposals sent and proposals won rather than on form fills, which is the number that tells you whether the site is working.
What the ongoing program costs
The same published SEO pricing that applies to every engagement. Scope, not trade, decides the price.
SEO Growth
$1,250 /month
Growing local businesses in medium-competition markets
- Everything in Starter
- Content production
- Link acquisition
3-month minimum
SEO Authority
$2,000 /month
Competitive markets and multi-location businesses
- Everything in Growth
- Expanded content velocity
- Digital PR
6-month minimum
The same SEO pricing published on our SEO Services page. No ranking, traffic or map pack placement is promised at any tier. The qualifying site build described above is scoped and quoted separately from the monthly program.
The services behind this page
What this program is built from, and what keeps proposals landing on the work you actually want.
Digital Marketing Services
The full program this page describes: how search, content, paid acquisition and conversion work get sequenced against each other, rather than run as separate channels.
SEO Services
Durable rankings for the project types you actually want, so the qualifying page above is found by buyers worth a proposal rather than sitting unseen.
Google Business Profile Optimization
A stretched Business Profile undermines the same qualifying work this page is built around. Keeping it accurate keeps it from working against you.
Questions general contractors ask
Does publishing budget ranges lose work?
It loses inquiries, and that is the point. The ones it removes are the projects that would have ended in a decline after a drive out, a measure and a takeoff. It occasionally loses a real project whose owner had not settled on a budget, which is the honest trade, and a range stated as a range rather than a price keeps most of those in play.
How do we reduce unqualified inquiries without losing good ones?
Order the form so scope and timeline come before contact details, and publish exclusions rather than only capabilities. A buyer with the right project answers those questions willingly. A buyer with the wrong one leaves at the first question, which is the cheapest possible place for that to happen.
What should we measure instead of form fills?
Proposals sent and proposals won, and the ratio between them. Form fills measure the cost of the marketing, not its result. If proposals stay flat and wins rise, the site is doing its job even though the headline number went down.
What happens to the site and the accounts if we stop working together?
You keep everything. The code is yours, the domain is yours, and the analytics, Business Profile and advertising accounts stay in your name. That is set out in the signed scope at the start rather than offered as reassurance at the end.
Start with the work you actually want
Tell us the projects you want more of and the ones you would rather stop quoting. Our team replies within one business day.
Prefer to talk? (469) 838-5702
5.0 on Google and Clutch
Free proposal
Start with the work you actually want