SEO Starter
$750 /month
Small local businesses and first campaigns
- Technical audit and fixes
- On-page optimization
- Monthly reporting
3-month minimum
Appliance repair
Digital Marketing for Appliance Repair Companies
Nobody searches for appliance repair. They search for their broken machine by manufacturer, and usually by symptom. Web Designer Factory builds the site to match that, and scopes it to the brands your van can actually service.
Prefer to talk? (469) 838-5702
5.0 on Google and Clutch
Free proposal
Start with your serviceable brands
Why the site should be organized by brand
The search is almost never for the category. It is a specific manufacturer's dryer that will not heat, or a specific manufacturer's refrigerator that is not cooling. Brand and symptom together, because that is how the problem presents itself to the person standing in front of it.
A site organized by service, with pages for repair, installation and maintenance, matches none of those searches. A site organized by brand, with symptom pages beneath, matches them directly and reads as expertise rather than as a directory, because the page is about their machine.
Scoping the structure to what the van actually carries
This is the part that makes the advice usable rather than clever. A page for a brand the technicians are not trained on, or cannot source parts for quickly, produces calls that have to be turned away. Those cost more than they look: the customer arrives with a broken appliance and an expectation, and the turn-away is remembered.
So the brand structure is decided by the parts inventory and the training, not by search volume. That is unusual advice, because it means deliberately not building pages for demand you could rank for. It is the one page in this family where site architecture should follow an operational fact.
It also gives the site a natural growth path. As the parts inventory or the training expands, a brand branch is added, and the structure was already built to take it.
How an engagement runs
Serviceable brand review
Week 1
Which manufacturers the technicians are trained on and can source parts for quickly. That list decides the site structure.
Brand and symptom plan
Week 1 to 3
A page per serviceable brand, with the symptoms that actually get searched beneath it, and nothing for brands you cannot serve.
Build
Week 3 to 6
Signed scope, milestone payments, and you own the code and the domain throughout.
Ongoing
Ongoing
New brand branches added as training and parts coverage expand, reported on booked jobs by brand.
What the ongoing program costs
The same published SEO pricing that applies to every engagement. Scope, not vertical, decides the price.
SEO Growth
$1,250 /month
Growing local businesses in medium-competition markets
- Everything in Starter
- Content production
- Link acquisition
3-month minimum
SEO Authority
$2,000 /month
Competitive markets and multi-location businesses
- Everything in Growth
- Expanded content velocity
- Digital PR
6-month minimum
The same SEO pricing published on our SEO Services page. No ranking, traffic or map pack placement is promised at any tier.
The services behind this page
What this program is built from, and what keeps the right brand pages found after launch.
Digital Marketing Services
The full program this page describes: how search, content, paid acquisition and conversion work get sequenced against each other, rather than run as separate channels.
SEO Services
Content and ranking work for the brand and symptom pages this structure depends on, so a search for a specific manufacturer's fault code finds the right page.
Local SEO Services
Technicians travel to the customer rather than the other way round, so map pack and service area visibility carry as much weight as the brand pages themselves.
Questions appliance repair companies ask
Should we build a page for every appliance brand?
Only for the brands your technicians are trained on and can get parts for quickly. A page for anything else ranks, produces calls, and then produces a turn-away, which costs more than the call was worth. Search volume is the wrong input here; the parts inventory is the right one.
How do symptom searches differ from brand searches?
A brand search is someone identifying who made the machine. A symptom search is someone describing what it is doing, usually in plain language rather than in technical terms. Both convert, and they want different pages: the brand page establishes that you service it, the symptom page establishes that you have seen this before.
What happens when calls arrive for brands we cannot service?
They cost real money. The caller has a broken appliance and an expectation, and the turn-away takes a conversation and leaves an impression. That is the reason the site is scoped to the serviceable list rather than to everything that could rank.
What happens to the site and the accounts if we stop working together?
You keep everything. The code is yours, the domain is yours, and the analytics, Business Profile and advertising accounts stay in your name. That is set out in the signed scope at the start rather than offered as reassurance at the end.
Start with your serviceable brands
Tell us which manufacturers your technicians cover. Our team replies within one business day.
Prefer to talk? (469) 838-5702
5.0 on Google and Clutch
Free proposal
Start with your serviceable brands