SEO Starter
$750 /month
Building visibility for maintenance routes or a first landscaping campaign
- Technical audit and fixes
- On-page optimization
- Monthly reporting
3-month minimum
Landscaping
Digital Marketing for Landscaping Companies
There are two businesses inside a landscaping company: a maintenance book that bills every month, and a design-build side that lands a few large projects a year. Web Designer Factory builds sites that sell both without making either one feel like the wrong door.
Prefer to talk? (469) 838-5702
5.0 on Google and Clutch
Free proposal
Start with either side
Two revenue lines, one website
Maintenance is a subscription. It is won on route density, and route density is a geographic argument before it is a marketing one. Owning three adjacent neighborhoods is worth more than being visible across a metro, because drive time between accounts is where the margin goes. A maintenance page that reaches everywhere is quietly selling work you lose money servicing.
Design-build is the opposite. It is a considered purchase in the tens of thousands, decided on photographs of finished work and on whether the buyer believes the crew will actually finish. Nobody signs that on a first visit. The path has to be comfortable with a long gap between the first search and the first call.
Merged into one page, those two jobs produce a site that converts the cheap work and loses the expensive work. Separated, each one gets a structure that suits it: narrow and instant for maintenance, slow and visual for projects.
What changes between the two paths
| What changes | Maintenance | Design and build |
|---|---|---|
| What the visitor is deciding | Whether you cover their street and what it costs monthly | Whether your crew can be trusted with a large project |
| Geographic reach | Deliberately narrow, built around route clusters | Wide, because a project buyer will travel for the right company |
| Speed to conversion | Same session, often same minute | Weeks, with several return visits |
| What convinces | Coverage, schedule reliability, a clear monthly price | Finished work, scope detail, how change is handled |
| What the form should ask | Address, property size, frequency | Scope, site conditions, timeline |
| How it is measured | Accounts added inside the target routes | Qualified project inquiries, and how many became proposals |
Two conversion paths means two measurements. Reporting them as one number hides the case where maintenance is growing and the project pipeline is not.
What route density changes about a maintenance site
The structural consequence is that service-area content stops being a list of every city you would drive to and becomes a statement of where you are genuinely dense. That is a narrower claim, and it converts better, because a homeowner is trying to find out whether you already work on their street.
It also changes what the site should ask for. An address before a phone number qualifies the inquiry in one field, and lets you answer instantly for the streets you cover rather than promising to call back about all of them.
The trade-off is real and worth stating: a narrow service area returns fewer inquiries. It returns them from properties you can service profitably, which is a different and better number.
What a design-build inquiry actually needs
Project work is sold on photographs, and the photographs are yours. This is the honest constraint on this side of the site: we can build the structure that displays finished work properly, at the sizes and crops that make a completed garden readable on a phone, but the work itself has to be photographed. A gallery filled with anything else is selling a project nobody built.
Around that, the structure that matters is scope. A project buyer who cannot tell how far your work goes, from a full rear garden redesign down to planting alone, will assume the answer is no. Saying it plainly costs nothing and removes the most common reason a good inquiry never arrives.
The last piece is the gap. Someone researching a project in February may call in April. The site has to survive that gap, which usually means something worth returning to rather than a form that expects a decision today.
How an engagement runs
Method is the proof on this page, so here is the actual sequence.
Route and scope review
Week 1
We map where your maintenance accounts already cluster and what project work you actually want more of. That decides what the site argues before anything is designed.
Structure and content plan
Week 1 to 2
Two conversion paths get separate structures, separate forms and separate measurement. You approve the plan before build starts.
Build
Week 2 to 6
The site is built against a signed scope with milestone payments. You own the code and the domain throughout.
Search program
Ongoing
Local search work concentrated on the routes you named, plus the project terms that bring the larger jobs. Reported against both, separately.
What a growth engagement costs
The same published SEO pricing that runs under every engagement, whether the goal is route density for maintenance or visibility for design-build projects.
SEO Growth
$1,250 /month
Growing route density and design-build inquiries together
- Everything in Starter
- Content production
- Link acquisition
3-month minimum
SEO Authority
$2,000 /month
Competitive metro markets and multi-crew operations
- Everything in Growth
- Expanded content velocity
- Digital PR
6-month minimum
Fixed monthly fee. No setup charges and no long-term lock-in beyond the stated minimum. This is the same published growth pricing that runs under every engagement; scope decides the price, not the vertical.
The services behind this page
What this build is, in full, and what keeps it finding customers after launch.
Digital Marketing Services
The full program this page describes: how search, content and measurement are sequenced for a two-revenue-line business.
SEO Services
The search program that earns positions for both maintenance and design-build searches, run and reported separately.
Local SEO Services
The route-density argument on this page is a local search problem. This is where that work is scoped and run.
Google Business Profile Optimization
A maintenance book lives or dies by Business Profile visibility inside its service area. This is where that profile is set up and maintained.
Questions landscaping companies ask
How is a maintenance site different from a design-build site?
The maintenance side is narrow, fast and priced. It answers whether you cover an address and what it costs monthly, ideally in the same visit. The design-build side is wide, visual and slow. It carries finished work, explains scope, and expects the visitor to leave and come back. Most landscaping sites pick one shape and apply it to both, which is why one of the two revenue lines usually underperforms.
Should a seasonal business advertise year round?
The search work should run year round, because ranking is slow to build and instant to lose, and because the research for spring projects happens in winter. Paid spend is the part worth moving with the season. Treating both the same way is what makes a seasonal trade feel like it is wasting money for half the year.
How far should a service radius reach?
For maintenance, as far as your routes are genuinely dense and no further, because drive time between accounts is where the margin goes. For project work the radius can be much wider, since a buyer spending five figures will consider a company an hour away. Publishing one radius for both is the common mistake, and it is usually the maintenance side that pays for it.
What happens to the site and the accounts if we stop working together?
You keep everything. The code is yours, the domain is yours, and the analytics, Business Profile and ad accounts stay in your name. That is the arrangement from the first day, recorded in the signed scope rather than offered as reassurance later.
Start with either side
Tell us which side of the business you want to grow first. Our team replies within one business day.
Prefer to talk? (469) 838-5702
5.0 on Google and Clutch
Free proposal
Start with either side