Category
Whether the primary category matches the search
The single largest factor in which searches a profile can appear for at all. Chosen once at setup and rarely revisited, even as the business changes.
Websites and Digital Growth
Local SEO Services for Multi-Location and Local Businesses
Search sends you two different kinds of customer: the ones who pick from the map and call within the hour, and the ones who research and compare before they contact anyone. Most businesses are only competing for one of them on purpose.
Prefer to talk? (469) 838-5702
Reviewed by clients on Google and Clutch
Free proposal
Find out which one you are losing
What a Business Profile is actually judged on
The map comparison is decided by four things, and most of it is not hard. It is simply never done, because a listing is set up once and left alone.
Listing completeness
Whether services, hours and attributes are filled in
In the customer's words, not the industry's. A half-filled listing set up on day one and never touched again is the most common pattern we see.
Photography
Whether the photos show the actual business
The work and the premises, not a logo. A comparing buyer notices the difference between a real photo and a stock one immediately.
Review response
Whether reviews are answered, including the bad ones
The reply is not written for the person who left the review. It is written for everyone who reads it while comparing you to someone else.
Two competitions, not one
The map pack and the organic results below it are decided by different work, judged by different criteria, and won by different businesses. A profile that is complete, current and answered wins the map comparison. A page that answers the searcher's question completely wins the organic one.
A business can be strong in one and invisible in the other, and most businesses have never been told which situation they are actually in. Whether your business is even eligible for the map results depends on how it serves customers, not on anything an agency does, and it is worth establishing before any work is scoped.
This page covers the profile and listing side of that comparison. The organic side, the full program and how it is scoped and priced, is on our SEO services page, and the two run as one program rather than two separate purchases. Everything else we do is under our services.
How the work runs
Access, and who actually holds it
Before anything
A former agency, a franchisor or a departed employee often still controls the listing. Establishing ownership comes first.
Category and listing audit
Weeks 1 to 2
What the profile currently says against what it should say, and whether the category is still the right one as the business has changed.
Ongoing review response
Ongoing
A standing habit, not a one-time cleanup. We never write, buy or incentivize reviews; a listing propped up by them fails publicly and at the worst time.
Monthly reporting
Monthly
What changed, what moved and what is queued next, in terms the business measures rather than in rankings alone.
How this is scoped and priced
Local and organic work run from the same program, not as two separate purchases.
Foundation
$750 /month
A single location establishing the basics
- Profile and listing audit
- Category and completeness work
- Monthly reporting
Growth
$1,250 /month
A business competing in a contested market
- Everything in Foundation
- Ongoing review response
- Organic content and technical work
Multi-location
$2,000 /month
Multiple locations or a highly competitive market
- Everything in Growth
- Per-location profile management
- Priority reporting cadence
Campaigns run $750 to $2,000 per month depending on market competitiveness. No ranking, traffic or map-pack placement is promised at any tier.
Local SEO questions
What is the difference between local SEO and regular SEO?
Local SEO is the work on your Google Business Profile and listings, which decides the map pack. Regular SEO is the work on your website and its authority, which decides the organic results below the map. They are scoped together but are genuinely different work.
Why do we show up in the map pack for some searches and not others?
The primary category and how closely a search matches it decides most of this. A category chosen years ago and never revisited is the most common reason a business appears for some searches and not others it should qualify for.
Is local SEO enough, or do we also need organic SEO too?
It depends on where your revenue actually comes from. Some businesses win almost everything from the map and organic barely matters. Others depend on researched, compared traffic further down the page. We look at your evidence before recommending one over the other.
What actually moves a Business Profile up in the map pack?
Category accuracy, listing completeness, photos that show the real business, and review response, in roughly that order of impact. No agency controls placement directly; the work is making the profile the strongest honest candidate it can be.
How much does local SEO cost?
Campaigns run $750 to $2,000 per month depending on market competitiveness, as part of the same program that covers organic work. We put a figure in writing after reviewing your current listing and market.
Find out which one you are losing
A quick look at your current listing and organic position tells us which competition your business needs to win first.
Reviewed by clients on Google and Clutch