Panel upgrades
Triggered by another purchase: a car, an addition, a failed inspection. The buyer is usually reacting to a requirement they did not expect and wants to know what is involved before what it costs.
Electrical contractors
Digital Marketing for Electrician Companies
Search reaches one part of an electrical business and not the other. Web Designer Factory scopes the work to the part it can actually move, and measures it against that rather than against your whole revenue.
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Scope the work to what search can reach
What search reaches, and what it does not
Commercial and new-construction work arrives through general contractors, specification and relationships built over years. No website changes who gets invited to bid. Any plan that implies otherwise is selling against a part of the business it cannot touch.
What search does reach is residential and small-commercial service: panel upgrades, EV charger installation, generator work, diagnostics, and the steady aseasonal drip of things that stop working. That is a real and growing share of revenue, and it is winnable.
The consequence is a measurement one. If a campaign only ever touched a third of the business, reporting total revenue growth against it takes credit for the relationships side. We scope attribution to the reachable demand and report against that, which produces a smaller number and a true one.
The categories worth building for
EV charger installation
High ticket and searched by people who have never hired an electrician. The page that explains what decides the price wins the call, because nobody else is explaining it.
Generators
A considered purchase with a long research window, often after an outage. Sizing and fuel questions come before price, and answering them is what earns the site visit.
Diagnostics and service
The aseasonal base. Won on availability and clarity rather than on content, and it is what keeps the reachable demand steady between the larger jobs.
How an engagement runs
Scope the reachable demand
Week 1
Which service categories you want more of, and which parts of the business we agree the work will not touch.
Structure and content
Week 1 to 3
A page per category that a first-time buyer can follow, with the questions that decide price answered before the form.
Build
Week 3 to 6
Signed scope, milestone payments, and you own the code and the domain throughout.
Measurement scoped to what we touched
Ongoing
Attribution limited to the service categories in scope, reported separately from the bid side.
What a growth engagement costs
The same published SEO pricing that runs under every engagement, scoped here to the residential and small-commercial service categories search can actually reach.
SEO Starter
$750 /month
Getting a first residential service campaign off the ground
- Technical audit and fixes
- On-page optimization
- Monthly reporting
3-month minimum
SEO Growth
$1,250 /month
Growing steady residential and small-commercial service demand
- Everything in Starter
- Content production
- Link acquisition
3-month minimum
SEO Authority
$2,000 /month
Competitive metro markets defending multiple service categories
- Everything in Growth
- Expanded content velocity
- Digital PR
6-month minimum
Fixed monthly fee. No setup charges and no long-term lock-in beyond the stated minimum. This is the same published growth pricing that runs under every engagement; scope decides the price, not the vertical.
The services behind this page
What this build is, in full, and what keeps it finding customers after launch.
Digital Marketing Services
The full program this page describes: search, content and measurement sequenced against the reachable half of an electrical business.
SEO Services
The search work that earns positions for panel upgrades, EV charger installation, generators and diagnostic searches.
Local SEO Services
Residential and small-commercial service is a local search problem before it is anything else. This is where that work is scoped and run.
Google Business Profile Optimization
Emergency and same-day electrical searches are decided on the Business Profile before the website. This is where that profile is set up and maintained.
Questions electrical contractors ask
Will marketing help us win commercial bid work?
Not directly. Bid invitations come from relationships, specification and prior performance, and a website does not change that list. What a strong site does on the commercial side is support a decision that has already been made, by making the company easy to verify. If commercial growth is the goal, the honest answer is that this is not the lever.
Is an EV charger installation inquiry worth pursuing?
It is one of the few categories where the buyer has no existing relationship with an electrician, which is what makes it winnable. The ticket is high enough to justify content, and the questions that decide the price, panel capacity, distance from the panel and the charger specification, are the same every time. That makes it well suited to a page rather than a phone call.
How do we measure a campaign when only part of the business is reachable?
By scoping attribution to the categories the work actually covers, agreed before it starts. Service calls and installations from the pages in scope are counted; bid-side revenue is not. It produces a smaller number than a total-revenue report and it is the only one that tells you whether the spend worked.
What happens to the site and the accounts if we stop working together?
You keep everything. The code is yours, the domain is yours, and the analytics, Business Profile and advertising accounts stay in your name. That is set out in the signed scope at the start rather than offered as reassurance at the end.
Scope the work to what search can reach
Tell us which service categories you want more of. Our team replies within one business day.
Reviewed by clients on Google and Clutch