SEO and Digital Growth

Press Release Distribution Services

A distribution service can promise where a release goes. It cannot promise a news story. This page states exactly what each tier reaches, and what no distribution service, including this one, can guarantee.

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What every package includes, and what no one can promise

Two things every tier mechanically includes. Two things nobody in this industry can honestly guarantee.

Included in every package

Distribution through the wire's own syndication network

Every tier goes out on a general newswire, which is what the 300+ live placements figure describes: the newswire's own syndication reach, not a placement count we are promising for your specific story.

Included in every package

A link inside the release and one in the bio

Every package includes one link in the release body and one in the author bio. Which one is a follow link, and how many high-tier outlets are added as destinations, changes by tier and is stated in the pricing table below.

Never promised, by us or anyone

Pickup by a named outlet's own editorial desk

Wire syndication is mechanical. An outlet deciding to run your story as its own piece is a human editorial decision at that outlet, and no distribution service, including this one, controls or guarantees it.

Never promised, by us or anyone

A ranking or traffic result tied to the release

A distributed release earns a link and a syndication footprint. It is not, on its own, an SEO campaign, and we do not attach a ranking or traffic promise to a single announcement.

Syndication is mechanical. Editorial pickup is not

Press release distribution gets sold two ways: as free publicity, or as a link-building tactic wearing a media hat. Neither framing is quite honest. What a distribution service actually sells is placement on a wire's syndication network, and at higher tiers, inclusion on the distribution list of a small number of named outlets. What happens after that, whether an editor at any of those outlets decides the story is worth running as its own piece, is outside what any distribution service sells.

That distinction is the reason to read the tiers by what they distribute to, not by price alone. The general newswire tier reaches hundreds of syndication partners' sites, a real and checkable footprint. Google News, and named outlets like Yahoo! News and MarketWatch at the top tier, are added as distribution destinations at the higher tiers, not as a promise that those outlets will feature the story on their own.

The part most vendors do not advertise is what happens before anything goes out: the release is written, then shown to you, and nothing distributes until you approve it. Revisions before distribution are not limited or billed separately. That step exists because a release carrying your company's name should never surprise you.

A distributed release supports the recurring program at SEO services rather than replacing it. The rest of what we take on is under our services.

Comparison diagram of mechanical wire syndication reach versus earned editorial pickup for a press release, showing the different outcome each path produces

How a release actually goes out

  1. Content is written, then shown to you

    First

    The release is written to fit the tier you choose, then sent to you for review before anything else happens. Revisions before distribution are not limited.

  2. You choose the tier that matches your reach goal

    Selecting a package

    Starter, Pro or Premium is a decision about syndication breadth and which named outlets are included as distribution destinations, never a decision about guaranteed coverage.

  3. The release distributes once you approve it

    Distribution

    Nothing goes out without your sign-off. Once approved, the release distributes on the general newswire at every tier, with Google News and, at the top tier, Yahoo! News and MarketWatch added as additional destinations.

  4. You get a placement report

    After distribution

    A report of where the release actually landed is provided after distribution, so the syndication footprint is something you can check rather than take on faith.

Per-campaign pricing

Three packages, priced by distribution breadth. No ongoing contract required.

Starter

$350 /campaign

A single announcement that needs a broad, checkable wire footprint

  • General newswire distribution
  • Written release, shown to you before distribution
  • One link in the release body, one in the bio, no-follow
  • Unlimited revisions before distribution

Pro

$750 /campaign

Coverage that needs Google News and a small set of named outlets

  • Newswire plus Google News distribution
  • 3 to 4 high-tier media outlets added as distribution destinations
  • Written release, shown to you before distribution
  • Mostly follow link in the release body, one bio link

Premium

$1,950 /campaign

The broadest distribution footprint this service offers

  • Google News, Yahoo! News and MarketWatch distribution
  • 3 to 4 high-tier media outlets added as distribution destinations
  • Written release, shown to you before distribution
  • Mostly follow link in the release body, one bio link

Distribution is typically 3 to 7 business days from order, never a guaranteed window. No package guarantees pickup by any outlet's own editorial desk beyond the newswire and named distribution destinations listed above, a ranking result, or a specific traffic outcome. Nothing distributes until you approve the written release, and revisions before distribution are not limited.

Further reading

Press release distribution questions

What does press release distribution actually get me?

Distribution across the general newswire's syndication network at every tier, plus Google News and, at the top two tiers, named outlets such as Yahoo! News and MarketWatch as distribution destinations. That is a checkable footprint and a link inside the release, not a guarantee that any outlet's own editorial desk covers the story beyond it.

Do you guarantee my press release will be picked up by major media?

No, and no distribution service honestly can. What the tiers guarantee is where the release is distributed: the general newswire at every tier, Google News from Pro up, and named outlets like Yahoo! News and MarketWatch at Premium. Whether an outlet's own editorial team decides to run the story as its own piece beyond that is never something we, or any wire service, control.

How much does press release distribution cost?

Three per-campaign packages: Starter at $350/campaign, Pro at $750/campaign and Premium at $1,950/campaign. The difference is distribution breadth, which outlets are included as destinations, and how the body link is set. See the pricing table below.

How long does distribution take?

Typically 3 to 7 business days from order to distribution. We treat that as an estimate and never a guaranteed window, because timing depends on the wire and the outlets involved.

Do I have to approve the release before it goes out?

Yes. Nothing is distributed without your approval, and revisions before distribution are not limited. You see the written release before anything happens with it.

Tell us which tier fits your announcement

Tell us what you are announcing and who needs to see it. We will recommend the tier that matches, honestly, without promising coverage no distribution service can deliver.

Reviewed by clients on Google and Clutch

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